Research Brief

Title: How to Bake the Best Bread

Question: How does proving and baking time impact the quality of the loaf?

General Introduction: For the past week, I have been binging “The Great British Baking Show” on Netflix, and the episode that caught my eye was “Bread Week.” As I watched the judges assess the quality of the bread by criticizing the proving and baking times, I had the idea that it might be extremely helpful to make an infographic that would tell you exactly how you should go about impressing the British judges during Bread Week.

Image result for the great british bake off bread week

Problem Identification: Although my infographic will be a “how-to” instructable, there are several problems that bakers encounter when attempting to make the perfect loaf of bread:

  • How long should the bread prove?
  • How long should the bread bake?
  • How can you tell that a loaf is baked?

Analysis and Conclusion: Ultimately, after reading my infographic, a baker should know exactly how to bake the perfect loaf of bread. They will know:

  • The ingredients for a perfect loaf
  • The order in which ingredients should be added
  • How long the dough should be kneaded
  • How long the dough should prove
  • How long the dough should bake

The purpose of visualizing this information would be to educate. A few words to describe the objective of the research problem would be: educate, improve skill, improve baking in general, learning grown-up skills, and stress relief.

Data Sets, Variables and Measurements: Baking is all about variables and measurements!

  • Ingredients
  • Timing
  • Serving sizes

Demographics, Psychographics, and Geographics: What I love about baking is that it transcends gender and age; anyone can enjoy this activity! However, if we are generalizing, I’m guessing that the people that will be looking at my infographic will be people that speak English and have time on their hands and money to spend on ingredients.

World View, Political, and Social Contexts: The point of my infographic will be to emphasize the idea that anyone can bake. This is especially applicable in regards to culture, as every culture has their version of bread! If I add in a few different loaves from different cultures, maybe this will appeal to a wider audience in a bigger social context.

Positioning, Production, and Communication Strategy: The purpose of this design is to inform, and I intend to make the infographic laid out in chronological order. The reader will be able to follow along and bake their loaf accordingly.

Pragmatic Issues: I foresee issues with space. There is so much information to cover and I am such a perfectionist! I hope that it doesn’t turn out badly.

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